Hello, I’m Ezra. Senior Copywriter. Serial obsessor over absurd things.

Here are some of my favourite things I've obsessed over in the past 10 years.

It’s Wattie’s You Need
Data  Piñata
The Comedy Treatment
Carl’s Jr. 1-Star Swapper
The Kiwi Chronicles
Carls Jr Doesn’t Do Subtle
A Fresh Perspective
Bad Gifts For Good
Supreme Noel-ledge
The Thirteen Month Calendar
Hey Small Spender
Auckland Forever
Phone Lullabies


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Home
The Thirteen Month Calendar
2degrees / Telecommunications
Product/Social
Role: Concept, campaign development, copy


We invented a calendar for our competitors’ customers, as monthly reminders they were being ripped off.

All other NZ telcos claimed to have ‘monthly mobile plans’, but were billing their customers every 28 days. So to highlight this unfairness to telco customers, we put the alternate reality they were living to paper. Inventing 13 new 28 day months as reminders that they’re being scam(uary)ed.




Every month became another reminder they'd been charged again.



Promo Video 




Credits
AD Mark Cameron
CCO Shane Bradnick 
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