Hello, I’m Ezra. Senior Copywriter. Serial obsessor over absurd things.

Here are some of my favourite things I've obsessed over in the past 10 years.

It’s Wattie’s You Need
Data  Piñata
The Comedy Treatment
The Kiwi Chronicles
Carls Jr Doesn’t Do Subtle
A Fresh Perspective
Bad Gifts For Good
Supreme Noel-ledge
The Thirteen Month Calendar
Hey Small Spender
Auckland Forever
Phone Lullabies


CV

Home
The Kiwi Chronicles
The Warehouse / Department Store
Social/AV/Poster
Role: Concept, campaign development, script development


A five part social series that brought a forgotten mascot back from the dead. Literally.

Since The Warehouse’s iconic Kiwi mascot disappeared in 2006, the department store had seen declining sales and public sentiment. So it was time for an epic comeback that reminded people of the local, community spirit that sets The Warehouse apart from the Temus and Amazons of the world.

Enter a 5-part Kiwi-out-of-water epic that gripped the country, featuring dozens of local celebrities and easter eggs, leaving people asking ‘who is this Kiwi and where does he belong? ‘







Posters invited people to call the ‘lost Kiwi hotline’, a real voicemail we set up, to confirm sightings.


People starting spotting him wandering aimlessly up and down the country.


After the first episode picked up over a million views in it’s first week, we dropped the rest of them.
 
  

Still searching for his purpose, he tried a few different jobs





After 3 weeks, he finally found his way back home





Credits
AD Mark Cameron
CCO Shane Bradnick 
Director Liv Mclymont @Supernormal

Results
25.5 million combined views (most watched branded NZ TikTok series in history)

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