Hello, I’m Ezra. Senior Copywriter. Serial obsessor over absurd things.

Here are some of my favourite things I've obsessed over in the past 10 years.

It’s Wattie’s You Need
Data  Piñata
The Comedy Treatment
The Kiwi Chronicles
Carls Jr Doesn’t Do Subtle
A Fresh Perspective
Bad Gifts For Good
Supreme Noel-ledge
The Thirteen Month Calendar
Hey Small Spender
Auckland Forever
Phone Lullabies


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It’s Wattie’s You Need
Kraft Heinz Wattie’s / Food

TV/OOH
Role: Concept, campaign development, script and lyrics 


An ode to cravings in the tune of Wattie’s

There are moments where you only have cravings for one specific kind of food.
For New Zealanders, that food was most likely one of the huge range of Kraft Heinz Wattie’s products.
So I wrote them an ode.

With a jingle that could work across their vast product range, harked back to their advertising of the 90s and had the right blend of tongue-in-cheek with food-in-cheek.
















Credits
AD Mark Cameron
CD  Mick Stalker
CCO Shane Bradnick
Music Cam Ballantyne @Beat Worms
Director Tom Wilson @Film Construction
Photographer Steve Boniface @Loupe

Recognition:
Kantar: New Zealand’s Favourite TV Ad May 2026
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